Visual identity for the exhibition of the new nature conservation center Biodiversum- Haff Remich. A brand-new exhibition takes place in Luxembourg: hosted in a iconic architectural building perfectly integrated in extraordinary nature surroundings. In collaboration with the Ministry of sustainable development (MDDI) the communication specialists from HUMAN MADE designed the exhibition concept and created a world of experience. We used various visualisation tools to represent a very large amount of data. Thereby visual intelligence replaces a majority of textual information. Illustrations are all based on geometrical forms and are completed by dynamic drawings, slight abstractions and organic effects. Infographics are also using simple, classical design forms in order to arrange an unagitated minimalistic layout, which compete with the very special architecture of the building. The simplicity of the layout is also used for the icons, leading through the exhibition. We also created in a simplified design approach the logo representing the Biodiversum and its surrounding nature with a large variety of wild birds.
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