A cross-border campaign about the Greater Region
Common culture binds beyond national borders. Five regions in four countries, often referred to as the Greater Region, deepen and simplify cross-border cooperation. These different regions grew together successfully despite previous tensions, divisions and wars. As a result, creating a common visual identify seemed appropriate.
The Luxembourg government took over the presidency for the summit of executives on 1st January 2017. Due to this event, the government decided to publish a magazine presenting the Greater Region, its sub-regions, its history, its commonalities and the differences. HUM designed a magazine based on infographics and illustrations with a catchy corporate design to create a common identity. Additionally, the corporate identity was used when creating an exhibition on the Greater Region.