A cross-border campaign about the Greater Region. Common culture binds beyond national borders. Five regions in four countries, often referred to as the Greater Region, deepen and simplify cross-border cooperation. These different regions grew together successfully despite previous tensions, divisions and wars. As a result, creating a common visual identify seemed appropriate. The Luxembourg government took over the presidency for the summit of executives on 1st January 2017. Due to this event, the government decided to publish a magazine presenting the Greater Region, its sub-regions, its history, its commonalities and the differences. HUM designed a magazine based on infographics and illustrations with a catchy corporate design to create a common identity. Additionally, the corporate identity was used when creating an exhibition on the Greater Region.
Infographics about five regions in Europe
Infographics about Greater Region with its Five regions in four countries (LU, FR, DE, BE)